Introducing our new public-facing book on commerce, health, and why the two are more entangled than most of us realize.
This piece was co-authored by Nason Maani, and his version is cross-posted here
There is a story David Foster Wallace told in a commencement address in 2005, that in part inspired the name of The Healthiest Goldfish substack. Two young fish are swimming along when an older fish passes them going the other way and says: “Morning, boys. How’s the water?” The two young fish swim on for a while, and eventually one of them looks at the other and says: “What is water?” Some of the most profound forces shaping us are also invisible due to their near ubiquitous nature. This is certainly true of health at the population level.
One of the most consequential, yet often invisible forces shaping our health, one that we swim through every single day without noticing, is commercial activity, the activities of the private sector. That set of forces, and their implications, is what A Healthier Profit, published by Oxford University Press early next year, is about.
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