On the complexity of moral argument

Understanding that good people, for good reasons, hold on to ideas we strongly disagree with

Your neighbors voted for the candidate you cannot stand. They are also friendly, congenial neighbors and regularly bring you baked goods.

Your cousin works in marketing at a tobacco company. They are also a wonderful parent, and you enjoy spending every Thanksgiving together.

Your friend since childhood is avowedly against any form of regulation to industry, convinced that those who cannot make it in a completely free market are simply not trying hard enough. You have enjoyed going on vacation with them every year since you were young.

In a time of partisan rancor, it is becoming — at least in the public narrative — almost impossible to engage with those whose perspectives might differ markedly from ours. For anyone who is engaged in the business of population health, political choices, and the candidates who espouse them, matter, as does caution to create the right framework for corporate incentives and disincentives, and minimizing the impact of harmful products.

How could rational, good people, feel so strongly, so differently than we do?

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